Top US Advertisers Website Clarity Index exploring how well National Advertisers communicate online.

Advertising is the communication vehicle that connects consumers to products and services. It is as old as commerce and has taken many forms over the ages. One of the most common – and enduring — forms is through the written word. Well-written, memorable copy separates one company from the rest of the pack in the competitive world of business. Plain, understandable written communication is one of easiest ways to maintain and grow a customer base and brand loyalty.