Report

The Financial Industry: A Financial Services Industry Research Report

A Financial Services Industry Research Report from VisibleThread. We examined how the world’s largest financial services companies talk to their customers about privacy.

About

A Financial Services Industry Research Report from VisibleThread

We examined how the world’s largest financial services companies talk to their customers about privacy. We aimed to understand the readability of the privacy policies they publish on their websites.

Find Out What Companies Scored Best

We scored more than 50 privacy policies from leading financial services companies using VisibleThread’s VT Writer software.

Grade-Level

The average US consumer reads at an 8th-grade level. If companies want their customers to understand them, they should aim to communicate at this level or below.

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