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Forbes Advisor – Why complexity is killing your customer experience
In this webinar, Michelle Megna, Insurance Analyst at Forbes Advisor, discussed: The findings from our Forbes Advisor report, the importance of clarity in customer experience, and what key metrics support readability and how to leverage them for success.
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In this webinar we discussed
The findings from our Forbes Advisor report
We take a look at the report’s methodology and findings.
The importance of clarity in customer experience
We take a look at the importance of clear communication and investing in the consumer experience.
What key metrics support readability
How to leverage these metrics for success and how they were selected.
100% of insurers reviewed use too many long sentences and 99% used too many complex words.
Our Speaker(s)
Michelle Megna – Editor & Insurance Analyst at Forbes Advisor
Forbes Advisor is a trusted destination for unbiased money advice, news and reviews, with a comparison marketplace that helps individuals make smart financial decisions and find financial products that best fit their lives and goals.
“It gets back to empowering the reader. If they can understand the information easily, that will empower them.”
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