From The Globe and Mail with Rob Carrick
Published: July, 2018
If investment-industry websites were books, the reviews would be brutal.
“The problem with the copy that we’re reading and analyzing is that it is turgid, dense and complex,” said Fergal McGovern, chief executive of VisibleThread, a company that offers tools to analyze how well corporate websites communicate.
VisibleThread scanned the websites of 69 global money managers, including Canada’s RBC Global Asset Management, BMO Global Asset Management and the Caisse de dépot et placement du Québec. The average overall readability score, on an index where 60 or higher is ideal, was 36.2. “We broadly got poor readability and poor accessibility – a jargon-laden result,” Mr. McGovern said.
