Welcome to the Optimize Podcast, where the world of government contracting comes alive! Every series of Optimize is hosted by an expert in their field who brings their expertise and real-life experience to each episode.
This podcast promises episodes covering the best and latest insights for everything from government contracting on topics such as BD, capture, proposal management, and business writing.
For those keen on blending knowledge with inspiration, the Optimize Podcast is your go-to. Listen and watch the episodes below.
Also we are now streaming on Spotify, Apple podcasts, and all major podcast platforms.
Series 2
The Optimize Podcast is back for Series 2 with our new host Marcia Watson, president, BTW & Co. In each episode, Marcia will be joined by thought leaders and industry experts to dive deep into the world of proposal management, government contracting, and business writing.
EPISODE 7
Strategic Edge: Navigating Competitive Intelligence in Capture
Join Marcia Watson and Steve Skeldon as they explore the power of competitive intelligence in capture and proposal success. From leveraging past performance to crafting winning strategies, they share practical insights on integrating processes, tackling market challenges, and staying ahead of the competition.
EPISODE 6
It Still Requires a Human to Read it
In Episode 6 we delve into the evolving role of AI in federal contracting with Noelle Russell, Chief AI Officer and Microsoft MVP in AI, and Fergal McGovern, CEO of VisibleThread. They discuss how organizations can leverage AI to boost efficiency while emphasizing the irreplaceable value of human judgment, creativity, and ethical accountability.
EPISODE 5
Risk Management and Mitigation in Government Contracting
In Episode 5 of the Optimize Podcast, Marcia Watson hosts an expert panel featuring Dr. Dolores Kuchina-Musina, CEO and Founder of REXOTA Solutions; Jeff Shapiro, Partner at CohnReznick; Kyle Peterson, Vice President of VisibleThread; and Ryan Connell, Strategic Acquisitions Chief at the DoD. Together, they explore risk management in government contracting, covering flow-down clauses, compliance, and strategies for effective subcontractor management. Gain insights into real-world strategies and tools like VisibleThread to enhance compliance and minimize risk.
EPISODE 4
Federal Contracting Bidding Trends in an Election Changeover Year
In Episode 4, Marcia Watson dives into the effects of the upcoming election on federal contracting with insights from Gene Moran, President of Capitol Integration, and Larry Allen, President of Allen Federal Business Partners. They unpack how changeover years influence bidding trends, AI regulations, and small business roles, emphasizing communication with government representatives and adapting to shifting priorities. Tune in for expert perspectives on new rules, infrastructure, and staying competitive as federal priorities evolve in this critical election period.
EPISODE 3
The Re-invention Mindset
In Episode 3: The Re-invention Mindset, Marcia sits down with Lori McDowell, CEO, Author, Speaker and Coach at Reimagine U Strategies, to explore how mindset plays a critical role in both personal and professional success—especially in the fast-paced world of government contracting.
Lori shares her own story of reinvention, offering practical tips on overcoming burnout, maintaining a healthy work-life balance, and pushing past limiting beliefs. They dive deep into how a growth mindset, embracing risk, and asking for help are essential to thriving in a high-pressure environment like GovCon. This episode challenges listeners to shift their thinking from fearing failure to viewing challenges as opportunities for growth.
EPISODE 2
Work in Progress, Literally- Innovate, Adapt, Evolve
In this episode, Marcia Watson is joined by Dale Tuttle and Rebecca Link to discuss how the pandemic and new technologies have rapidly changed work culture. They explore the shift to hybrid and remote work, the rise of AI and cloud-based tools, and the move from hard copy to digital collaboration. The conversation covers the impact on leadership styles, the challenges and opportunities of adapting to new technology, and the importance of balancing tech with human connection in building a future-ready workforce.
EPISODE 1
Proposal and Acquisition Industries United in Finding Common Ground
In this episode of the Optimize Podcast, Marcia talks with Todd Packer and Scot Loveland about how the proposal and acquisition industries can work better together. They discuss how businesses, especially small ones, can succeed in government contracting by building strong relationships, communicating well with contracting officers, and being prepared for the procurement process.
Series 1
Our first series of episodes was hosted by Tan Wilson, President of Entellect.
EPISODE 8
Mastering Mindset: Rising Above Imposter Syndrome in GovCon
In Episode 8 of the Optimize Podcast, we dive deep into the pervasive challenge of Imposter Syndrome and its notable impact on professionals in the GovCon industry.
Host Tan Wilson, alongside seasoned expert Anatalia Macik, Director of Proposal Operations at Excella, sheds light on the ways this phenomenon hampers career progression and self-confidence within the competitive realm of government contracting. Anatalia brings her dual expertise in proposal development and business development to discuss practical strategies for navigating and overcoming the self-doubt and barriers that particularly affect women in GovCon. This episode is an invaluable resource for anyone looking to understand and conquer Imposter Syndrome, armed with real-world advice and strategies for personal and professional growth.
EPISODE 7
2023 Unfolded – Key Insights from the Optimize Podcast
Join host Tan Wilson for a special edition of ‘The Optimize Podcast 2023 Unfolded’ as we look back at last year’s riveting themes and conversations. This episode is a journey through the most impactful discussions from previous episodes, highlighting key insights in business success. Dive into the essence of Effective Communication, understand the revolutionary intersection of Technology, AI, and Cybersecurity, explore Branding and Personal Development, and unravel the intricacies of Leadership and Team Dynamics. Plus, don’t miss our fun segment where guests reveal their desired superpowers in business. Get ready for an enlightening recap that interconnects growth, innovation, and adaptability in the business world of 2023.
EPISODE 6
Branding and Marketing – Capturing Authenticity in a World of Noise
In this episode, Tan chats with Kris Brinker (Partner and VP of Relationship Development for Ocean 5 Strategies), an expert blending Tai Chi principles with branding strategies, and discusses with our host the art of creating impactful, authentic marketing narratives. This insightful episode offers valuable strategies for anyone in proposal management or government contracting, looking to navigate the complex world of branding in today’s noisy market. Tune in for an enlightening exploration of branding’s delicate balance between authenticity and strategic positioning.
EPISODE 5
Transcending Tech Hurdles – Uncovering Adoption Strategies with Fergal McGovern
Join Tan in this engaging episode as she chats with Fergal McGovern, CEO of VisibleThread, about the nuances of AI and technology adoption. They delve into the challenges of integrating new technologies, spotlight common pitfalls, and share actionable strategies for success. The discussion also highlights the vital role of ‘Internal Champions’ in driving a culture of continuous improvement and active engagement.
EPISODE 4
TechTalent – and Tomorrow – Charting the Course of Our Evolving Industry
In this episode we are at VisibleThreads VT Summit 2023. Tan and her guests, Rebecca Link and Marcia Watson, both Proposal Management professionals, dive into a riveting discussion on mastering workplace efficiency with tech, navigating generational diversity, and the art of empathetic, strength-focused leadership in today’s dynamic business world.
EPISODE 3
TechCyclone – The Nexus of AI Potential and Cyber Threats
Today’s ‘TechCyclone’ episode explores the thrilling crossroads of innovation and risk. Join Tan as she talks with Thomas Perry, President & CEO of VG Systems and Major Courtney P. Gallagher, Director of Operations for the 341st Cyberspace Operations Squadron. They explore the balance between the world of tech innovation and the tangible challenges that come with it. As businesses teeter on the brink of a tech revolution, some might be overshadowed by this looming tech storm. As the future’s winds gather strength, how do we navigate the landscape?
EPISODE 2
Two MVP Moms, A League of their Own – Inspiring Victories in Business and Life
This episode dives into the challenges of balancing entrepreneurship’s demands while embracing parenthood and family. Our host, Tan Wilson, talks to Martha Ellison, President & CEO of M923.
EPISODE 1
Finish Strong: Passing the Baton for Business Success.
This episode dives into the art and science of successful collaboration in the proposal, business development, and capture processes. Our host, Tan Wilson, talks to Stephanie Zink from Taurus Group and Jennifer Adeli from Edgesource.
Keep an eye out for new episodes of the Optimize podcast here.
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